NewWhatsApp and email, now in one inbox

The friendly CRM for charity teams

Keep every supporter, gift and conversation in one tidy place. Reply to email and WhatsApp together, claim Gift Aid in a click, and let thank-yous send themselves.

Start free See how it works
Free plan, no card needed Set up in an afternoon Made for UK charities
Thank-you sentto 12 new donors, automatically
Gift Aid claimCheckedEvery gift matched to a declaration

Trusted by charity teams across the UK

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Everything in one place

Less admin. More time for the people you help.

Talk to supporters

Email and WhatsApp messages arrive in one shared inbox, next to everything you know about that person.

Raise more

Donation pages, monthly giving and sponsorships, with a Gift Aid claim that builds itself.

Save hours every week

Welcome emails, reminders and thank-yous go out on their own, at the right time, never twice.
Shared inbox

Every message, with the whole story beside it

When Amina messages on WhatsApp, you see her gifts, her trek sign-up and every earlier email right there. No more digging through spreadsheets before you reply.

  • Connect Gmail, Outlook and WhatsApp in minutes
  • Templates so the whole team sounds like you
  • People who opt out are never messaged again
Giving and Gift Aid

Claim every penny of Gift Aid, without the spreadsheet

Take one-off and monthly gifts through your own donation pages. Adab checks each gift against the donor's declaration and builds your claim, ready to download.

How giving works
Automations

Follow-ups that happen while you sleep

Pick a ready-made recipe like “Welcome a new donor” or build your own by clicking blocks together. No code, no formulas.

Browse recipes
Getting started

Up and running by this afternoon

A friendly checklist walks you through each step. Skip anything and come back later.

  1. <%- c('Getting started: step 1 number', '1') %>Create your accountSign up with your email, Google or Microsoft account.
  2. <%- c('Getting started: step 2 number', '2') %>Invite your teamChoose what each person can see, from trustees to volunteers.
  3. <%- c('Getting started: step 3 number', '3') %>Connect email and WhatsAppA few clicks, and messages start arriving in your inbox.
  4. <%- c('Getting started: step 4 number', '4') %>Bring your supportersUpload your spreadsheet. Duplicates are spotted for you.

Give your team their evenings back.

Start free today. Upgrade only when you are ready.

Start freeSee pricing